Max Mara Icons

Timeless design, peerless quality, effortless elegance - the instantly recognisable attributes that set Max Mara Icons apart are the very same that guarantee their place as essentials in every stylish wardrobe…now and forever.

101801 ICON COAT

An icon. A highly modern design proud of its past. The Max Mara 101801 coat is a globally-renowned symbol of Italian expertise and elegance.

TEDDY BEAR ICON COAT

The Teddy Bear Coat is the perfect combination of glamour and playfulness. Warm like a hug, the Teddy Bear coat is loved by models, celebrities and more: it’s given rise to true Teddymania.

LUDMILLA ICON COAT

In pure cashmere, the Ludmilla represents a laid-back attitude and attention to detail. A coat that conveys the idea of understated luxury.

READY ICON COAT

Made of pure double faced camel hair, Ready is the latest icon wrap coat. A powerful attitude is contained in a simple gesture: tying a belt at the waist instantly defines the silhouette and signals to the world that a woman feels ready. Not because she has changed, but because she is fully herself.